Investors are investing in niche companies that service the Baby Boomers. Baby Boomers are investing in Baby Boomers.
BURLINGAME, CA - December 7, 2010 - Baby Boomers are living fuller, longer lives. With retirement just around the corner, this generation is looking for alternative investment options. Not wanting to put all their eggs in the stock market basket and with unemployment stuck at 9 percent, plenty of investors are nervous and some are downright bearish. So this generation is betting on themselves. They are investing in niche companies that service the baby boomer market. Boomer Fitness is one such Company. Boomer Fitness Clubs are dedicated to fitness for the over 35 crowd and offers investors an opportunity to be an owner and/or operator."Capital is flowing into niche products. Both private equity firms and individuals alike are injecting funds in the operating component of service-based businesses. This is largely due to the gloomy reality that the standard investments (stock, real estate) are plummeting and are going to continue to decrease in value for months or even years to come," Andre Doyle, Boomer Fitness Chairman. Doyle adds, "Private equity groups are collecting their investments from larger companies so these businesses can go public, and because of this, shareholders will be taking the hit due to the new liabilities. Direct investments are the soundest way to see a great ROI, especially during these times." Serving the unique needs of this specific market, Boomer Fitness offers a place where Boomers can workout and socialize with their peers. B-Fit offers a cardio room, low-key weight room and specialized fitness for leisure activities including; golf, tennis, hiking, biking, and skiing. Why do Boomers want to invest in Boomers? This is a market they understand and it is growing and growing fast. By 2030, the number of Americans over 65 will have grown by 75% to 69 million. This huge demographic has a strong desire to change and evolve. They do not want to be labeled too old to do something. "Investors are looking for an income stream. With interest rates still near record lows, many annuities are not longer attractive. Boomer Fitness Clubs are on the rise, and so are favorable real estate deals," says Shawn Lynam, Marketing Director at Keller Williams. "There could not be a better time to invest into the health and fitness industry." ABOUT BOOMER FITNESS: Designed for those over 35, Boomer Fitness addresses the unique needs of the active adult. Named fitness trend for 2010 in Entrepreneur Magazine, Boomer Fitness ensures the main concerns of Boomers: more energy, better performance in the activities they enjoy and protection from injury. As people age, they have more injuries and soreness to contend with and are often frustrated by their level of fitness. Many of these issues can be reduced or eliminated by how we workout. Boomer Fitness strives to merge overall health and wellness with niche training solutions. By collaborating with the client on what gains results and generates overall inner happiness, we have formulated a product that is revolutionary. Our aim is for you to simply, B-Happy, B-True, and B-Fit!!!! |
